Digital Marketing is one of the fastest-growing industries nowadays. People go online and use digital devices including mobile devices, tablets, laptops, computers, and TVs.
People spend most of their time on the Internet searching for different things. If you have a business and you’re not marketing your business on the internet then you’re not doing marketing at all.
If you need to purchase anything, instead, go outside you first check on Google, Amazon, and another eCommerce store to see what exactly the price of that particular thing is.
Also, when you need to connect with someone far from your place, you pick up your phone and can easily connect with any communication application such as WhatsApp, Facebook, Messenger, Instagram, etc. You don’t need to think much about it.
Digital Marketing or Internet marketing is getting popular because businesses now want to promote their products and services online. For this, they need a dedicated person who can promote their business online because customers are online nowadays so that’s why we need to have Digital Marketing skills.
If you want to work with the big companies in the Digital Marketing industry then you need to first understand what exactly Digital Marketing is. How it’s important for businesses? What are the segments of the Internet marketing? You need to have a clear road map for making a successful career in Digital Marketing.
In this article, I’ll explain why Digital Marketing is so important in terms of making a successful career. Please stay with me and read the article carefully and let’s deep dive into this article.
What exactly Digital Marketing is?

First thing first, let’s understand what is Digital Marketing. Let’s understand this with simple words. As you’re reading this post that means, you’re using any Digital Device and Internet connection for reading this post right?
That means you’re using Digital Marketing to land on this article.
People are using the internet and digital devices to connect, they are using digital devices and the internet to shop online and to check companies, products, and service reviews online.
This simply means that customers are online and businesses also need to promote their products and services online to reach their customers.
That’s promoting things online through paid or organic methods is called Digital Marketing.
Businesses already done marketing before, right? But that way of marketing was traditional marketing or offline marketing. Now, let’s understand what exactly the difference between digital and traditional marketing.
Here is the difference
Digital Marketing is the way of marketing products and services online.
With the help of Digital Marketing businesses and individuals can easily promote their products and services using different online channels.
People can’t even promote their products and services but also can target the right audience at the right time.
Digital Marketing provides the facility to target the right customers and you can even measure the outcomes. Learning Digital Marketing and promoting stuff is easy, you don’t need to be a scientist or a professional in one particular field.
There are tons of free and paid resources available online with the help of these resources you can easily master the topics.
Digital Marketing is cost-effective. If you have a less budget for marketing then also you can start your marketing activities.
Even if you don’t have money at all then can also promote the products and services of your business easily.
If you want to convey your marketing message then instead of traditional marketing there are lots of platforms for doing this.
You need to understand your business needs and carefully decide which platform will be best to find the customers of your needs.
Traditional Marketing

Now, let’s discuss the traditional way of marketing or the old marketing method nowadays is basically to do some offline activities.
I’m not saying it’s completely wrong but there are some drawbacks of doing traditional marketing. Here are some as I discussed here.
Doing billboard promotion, giving ads to physical newspapers, ads on cable connection TV channels, making boards, and hoarding fall into offline marketing or traditional marketing.
First of all this way of marketing is comparatively costly as Digital Marketing. You can track the amount you have spent on offline marketing. You can track the result of your marketing efforts and can’t even measure where the audience is coming to your business onboard.
Now there are some verticals in Digital Marketing that we need to understand. Here in this further discussion, I’ll tell you some important verticals businesses are using nowadays to promote things online.
Here are the verticals
1. Search Engine Optimization also called SEO

It’s one of the best ways of promoting businesses. If you want to promote your business without spending any money then this method is for you.
In this method, you need to optimize your business website as per the search engine guidelines to be visible in search engines without spending money.
2. Search Engine Marketing or SEM

It’s another great way of promoting products and services online.
SEO is a slow process and you need to spend time and effort to optimize your website to get traffic to your website but SEM is comparatively fast, you don’t need to spend time optimizing the website with the help of third-party search engine paid network platforms like Google Ads, Bing Ads, etc. you can create campaigns and can start receiving the traffic. It’s not a free method, it’s a paid method but you can start receiving traffic.
3. Social Media Optimization or SMO

Social media giants like Facebook, Instagram, YouTube, Snapchat, TikTok, etc. are used in this vertical. With the help of these social media giants marketing your business is called Social Maedi Optimization.
This is again a free method, you need to head over to one of these platforms and need to create an account for one of these platforms and start promoting the stuff.
This is again a slow process, you need to build your authority and increase the number of followers to get business from SMO.
4. Social Media Marketing or SMM
It’s another great method of promoting stuff online through social media. In this method, you need to set up a paid account on these social media platforms and start creating campaigns.
This is a paid method of promoting stuff with social media called Social Media Marketing.
5. Email Marketing

It’s another great practice of marketing. Sending relevant emails about your products and services and sometimes just for information is called email marketing.
Email marketing is not only to sell services but also to educate people.
6. Content marketing
We are in a Digital Era right now and people want to consume information, they also need entertainment that’s why creating informative and entertaining content that educates and entertains your potential customers is important.
To do this we need to share continuous content with different online platforms is Content Marketing. It’s part of the Digital Marketing practices and it’s one of the best verticals.
Content can be text-based, images, videos, and infographics.
These are some of the verticals of Digital Marketing. You can learn all or one of these verticals to make a career in Digital Marketing. All of these verticals are important and you have to learn in deep about how things work.
Now, let’s come to the part of what exactly you need to make a lucrative career in Digital Marketing.
What are the career opportunities in Digital Marketing? Let’s move further and discuss if you learn Digital Marketing and what career opportunities you have.
Here is the list of opportunities you have
1. You can work full-time with a company and can earn a handsome income.
A starter Digital Marketer can earn between 20k to 35k and after having some experience the salary slab can go between 35k to 1 lac.
It depends upon your experience and company.
2. If you don’t want to work full-time and you don’t like 9 to 5 jobs then there is another option of making money in Digital Marketing. You can do Freelancing jobs and start making money.
There are multiple freelance websites where you can create free accounts and also social media groups, and communities related to freelancers, you can join these groups and websites and start taking on projects.
It depends upon your skills and expertise. Make sure to work dedicatedly and don’t forget to share the achievements you have done so far working with freelance and full-time clients.
3. If you want to make money in automation and you just don’t want to take the headache of the clients and employer then there is another method of making money with Digital Marketing. It’s Blogging.
You need to create your blog and need to share content on it. You can purchase a domain name and hosting start creating your blog and start blogging.
4. If you don’t have writing skills and you don’t like to write content then there is another option for making money with Digital Marketing called Video Vlogging.
There are multiple video platforms like YouTube, Vimeo, DailyMotion, etc. With the help of these video marketing platforms, you can upload video content and start making money online.
5. Creating your agency is another great way of making money with Digital marketing. If you don’t like any of these methods then there is another option of making money with Digital Marketing Selling your service via your agency.
If you have some budget, you can outsource the things and can work with multiple clients at a time.
6. If you don’t want to do any of this work to make money then there is another and last option called Digital and Physical product selling business.
If you have a physical product then you can list this product in various e-commerce stores like Amazon, Flipkart, Mintra, eBay, etc., and can start selling online.
These are some of the well-known methods of making money with Digital Marketing. You can easily make money by learning Digital Marketing and making a career in this field. If you have any questions regarding it then please do let me know.
Now, let’s move further and I’ll share with you some of the statistics that will help you learn more about Digital Marketing career opportunities and their potential.
Here are the statistics
- The global digital marketing industry is projected to reach $12.9 trillion by 2028, growing at a CAGR of 12.3%.
- Digital marketing jobs are in high demand, with over 250,000 job openings in the United States alone.
- The average salary for a digital marketer in the United States is $70,000 per year.
- Digital marketing skills are in high demand across all industries, including healthcare, education, and finance.
- Digital marketing is a rapidly evolving field, with new technologies and trends emerging all the time. This means that digital marketers need to be constantly learning and adapting.
Digital Marketing Career Statistics
- The global digital marketing industry is projected to reach $12.9 trillion by 2028, growing at a CAGR of 12.3%.
- Digital marketing jobs are in high demand, with over 250,000 job openings in the United States alone.
- The average salary for a digital marketer in the United States is $70,000 per year.
- Digital marketing skills are in high demand across all industries, including healthcare, education, and finance.
- Digital marketing is a rapidly evolving field, with new technologies and trends emerging all the time. This means that digital marketers need to be constantly learning and adapting.
Why You Should Adopt a Digital Marketing Career
- High demand: Digital marketing jobs are in high demand, and this demand is expected to continue to grow in the years to come.
- Good salary: Digital marketers earn a good salary, with the average salary in the United States being $70,000 per year.
- Job security: Digital marketing is a rapidly growing field, which means that digital marketers are less likely to be laid off during economic downturns.
- Career advancement opportunities: There are many opportunities for career advancement in digital marketing. Digital marketers can move into management positions, or they can specialize in a particular area of digital marketing, such as search engine optimization (SEO) or social media marketing.
- Work-life balance: Digital marketing is a flexible career that can be done from anywhere in the world. This makes it ideal for people who want to have a good work-life balance.
Insights
- Digital marketing is a rapidly evolving field, which means that digital marketers need to be constantly learning and adapting.
- Digital marketing is a data-driven field. Digital marketers need to be able to collect, analyze, and interpret data to make informed decisions about their marketing campaigns.
- Digital marketing is a creative field. Digital marketers need to be able to come up with new and innovative ways to reach their target audience.
If you are interested in a career in digital marketing, there are many resources available to help you get started.
You can take online courses, attend workshops, or read books and articles about digital marketing.
You can also volunteer your time to help with digital marketing campaigns for nonprofit organizations.
Here is the list of positions in full-time Digital Marketing Job roles
- SEO Executive: Responsible for optimizing websites and content for search engines to improve organic visibility and traffic.
- Social media executive: Responsible for managing social media accounts, creating and publishing content, and engaging with followers.
- Email marketing executive: Responsible for creating, sending, and tracking email marketing campaigns.
- Digital marketing manager: Responsible for planning, executing, and measuring digital marketing campaigns.
- Website content writers: Responsible for creating written content for websites, blogs, and other digital platforms.
- Content marketing manager: Responsible for planning, creating, and distributing content to attract and engage target audiences.
- Inbound marketing manager: Responsible for attracting and converting leads through inbound marketing techniques, such as content marketing, SEO, and social media marketing.
- Conversion rate optimizer: Responsible for improving the conversion rate of websites and landing pages.
- Search engine marketer: Responsible for managing search engine marketing campaigns, including paid search and organic search.
- Digital agency account director: Responsible for managing client relationships and ensuring that digital marketing campaigns are meeting client goals.
- CRM manager: Responsible for managing customer relationships and data.
- E-commerce manager: Responsible for managing all aspects of an e-commerce business, including website development, product management, and customer service.
- Web analytics expert: Responsible for collecting, analyzing, and interpreting web analytics data to improve website performance.
Part-Time Digital Marketing Job Roles and Responsibilities
Part-time digital marketing job roles typically involve fewer responsibilities than full-time roles.
However, the specific responsibilities will vary depending on the size and needs of the organization.
Some common part-time digital marketing job roles include:
- Social media marketing: Managing social media accounts, creating and publishing content, and engaging with followers.
- Email marketing: Creating, sending, and tracking email marketing campaigns.
- Website content writing: Creating written content for websites, blogs, and other digital platforms.
- Search engine optimization (SEO): Optimizing websites and content for search engines to improve organic visibility and traffic.
- Google Ads management: Managing Google Ads campaigns to generate leads and sales.
Freelance Digital Marketing

Freelance digital marketers are self-employed individuals who offer their services to businesses on a project-by-project basis.
Freelance digital marketers can work in any of the areas listed above, and they typically have a wide range of skills and experience.
Online Entrepreneurs
Online entrepreneurs are individuals who start and run their online businesses. Online entrepreneurs may use digital marketing to promote their businesses and reach their target audience.
Search Engine Marketers
Search engine marketers are responsible for managing search engine marketing campaigns, including paid search and organic search. They work to improve the visibility of websites and content in search engine results pages (SERPs).
Responsibilities of a Digital Marketer
The responsibilities of a digital marketer will vary depending on their job role and level of experience.
However, some common responsibilities include:
- Creating and executing digital marketing campaigns
- Managing social media accounts
- Creating and sending email marketing campaigns
- Optimizing websites and content for search engines
- Writing website content and blog posts
- Analyzing web analytics data
- Tracking and measuring the results of digital marketing campaigns
- Staying up-to-date on the latest digital marketing trends and technologies
Digital marketers need to have a strong understanding of digital marketing principles and best practices. They also need to be creative, analytical, and results-oriented.
Now questions arise about where you can start learning Digital Marketing and where you can get a professional certification.
Well, there are multiple websites and platforms out there on the internet to pursue a career in Digital Marketing. Here, I’ll recommend some of my favorite courses down below.
Final thoughts
If you’re looking to grow your career as a Digital Marketer then it’s the right time. Digital Marketing opportunities are growing at an exponential rate and you can also be part of one.
If you’re already a professional and want to switch your career as a Digital Marketer then it’s the right time. Just follow the advice in this article and switch it right now.
There is no technical background is needed for this. If you have any questions related to the Digital Marketing career then please do let me know in the comments down below.
If you have any suggestions then do write them in the comments down below.